SUSTAINABILITY

With every step we take and every choice we make. We leave a trace behind.

A footprint in the snow, a trace that lets people know who we are. A trace of our accomplishments and a trace of our failures because the future of fashion is not just about looking good, it's about doing good. With every thread of our recycled jeans, we weave a future where fashion is guilt-free.

 

Our 'Butterfly Jeans' aren't just a fashion choice; they're wings for your eco-conscious journey. Soar above the rest, leaving only the lightest footprint on our planet. 

 

You save just about 8000 liters of water with every single you buy from us, rather than a fast fashion brand. Every single pair is upcycled and hand-printed in the heart of Aarhus. 

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So as you can see, each pair is a statement. A statement about our collective commitment to our planet's future. Because we want to be a part of it. Our purpose is to transform fashion, one butterfly effect at a time.

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